fostplus
Summer activation
Reuse, Recycle… and Smurf!
Since there's no Planet B, we came up with Plan A. Our client Fostplus enlisted the help of the Smurfs to introduce their new blue recycling bag. We've been touring Belgium for the past few months to showcase this activation to young and old.
Our friends at Altereyes created a fun and interactive VR game where players can immerse themselves in the recycling process. Put on the VR set, listen to the Smurfs refresh your memory on the recycling rules and play the game!