drip festival
launching a new finger-licking experience
Let's talk about Drip! A brand-new festival in Antwerp celebrating burger culture. We were asked to put this tasty bun on the map and introduce it to its target audience.
Since the concept was still in the works, we developed a teaser campaign featuring the two organisers: Bockie de Repper & Matthieu Terryn. This video production introduced Drip Festival to the world. We asked people to sign up for our newsletter, in order to receive a 24-hour head start to purchase tickets.
Apart from creating a sales funnel by implementing clever mailing techniques, we also launched various SoMe campaigns. Showing the wild postering content we made with Bockie and Matthieu, we were able to successfully tap into this unknown market. Resulting in numerous subscribers and the selling of 1200 tickets in just 3 days.